Blogging for Books part 2

Last week I started sharing how serious bloggers can get free books to review on their blogs. I shared how Reformation Trust and Thomas Nelson, both have book review programs that bloggers are free to sign up for. Today I’ll share how to get books from other publishers that don’t have such programs.

It’s really quite simple. All you do is ask. Let me illustrate this for you, by sharing my story.

My Personal Story

A few months back, I was reading some blogs and other sites online and I came across an interesting discussion on the Biblical flood. In it I found out about a book called Beyond Creation Science: New Covenant Creation from Genesis to Revelation. I looked at the website for the book, and got interested in it. I’m interested in the creation debate and prophecy, and I thought I’d like to check this book out. (Note, I’ll be reviewing this one soon.)

Once I knew I was interested in the book, I emailed one of the authors (whose email was visible on the site). I described my blog, how many visitors I get on average, and who my target audience is of my blog. Then I simply asked if they had review copies and promised to do a review if they would furnish one. Very soon I had a positive respone, and a week or so later had a free book at my door.

Later once I met Shaun Tabbat and we compared blog notes. I soon realized he was using this same method to get books from respected publishers like Crossway, IVP, Kregel and others.

I decided to try and see if I could get some books to review on my blog from them. So I sent out my requests, either via a form submission or email, to various publishers. I tried to pick books interesting to me, that would fit in to my overall blog plans. I honestly expected to get some “no”s; so I wasn’t prepared for the response. I’ve asked 13 publishers to date, and have received free books from 12 of them. The last one hasn’t responded. Besides smaller private publishers, I’ve gotten books from IVP, Kregel, Crossway, Fortress Press, Harvest House, Presbyterian & Reformed Publishing, Thomas Nelson, & Reformation Trust.

Given my success, I thought I’d share this strategy with my blogging friends. Many of you, like me, are strapped for funds and can’t get these exciting new books you hear about. This might help you like me to enjoy some good books, and then review them on your blog.

Answers to some common questions:

How many hits do you need to average to be able to do this?

I’m not really sure how many hits one has to have to be considered. The main thing is knowing your audience and describing your blog well.

Is this just a cheap way of getting a free book? Isn’t this sort of dishonest?

Not at all. In today’s world, especially, more and more books are bought and promoted online. Recently I posted a review of one of my personal books, in the comments someone shared that they actually went on to purchase the book as a result of my post. This is the benefit we bring to publishers. Their product will be talked about and publicized. And the cost for them is negligible. It’s inexpensive marketing. As long as you pledge in good faith to review the book, and you actually do follow through, there is no dishonesty. A publisher will easily be able to tell if you don’t follow through and won’t honor requests for more books.

Where do I find publishers’ email addresses? How do I request books?

I recommend Googling for Christian Publishers and just go to each publisher’s website and look around. Often you’ll find a contact form, or a media submission form. Sometimes, as with Crossway, IVP and Fortress you’ll need to register with them as a media outlet. In the comments section you clarify you are a blogger and give your request.   You can look for contact us, or about us pages on most publisher’s sites.

One other tip would be to look for smaller independent book publishers. These people are more likely to say yes as they don’t have the large marketing budgets other publishers have. A list of small Christian publishers can be found here (compliments of Christian Small Publishers Association).

Any other tips for getting them to say “yes”?

I’d recommend having a book in mind when you contact a publisher. Tell them why you’re interested in the book and that you think it will interest your readers. I try to stick to books that I’d be glad to blog about on my blog, and that would fit into my existing blog themes.

Also, be sure to mention you will post your review on your site as well as on Amazon.com or some other site like that. Posting the review on Amazon helps publishers have a voice in the largest bookselling site out there. Reviews on Amazon consistently influence shoppers, so this is a great help in a publisher (actually the publicist or marketer) deciding to accept your request.

You can also save the review in pdf format so you’ll be able to email a copy of the review to the publicist. There are a few free pdf creating programs online, I use Open Office.

Be timely with your reviews and stay in touch with the publicists. This will help build rapport. You can get to the point where they let you keep extra books to give away on your blog, or they can work with you to help sponsor give-aways on your blog to promote traffic for you, and interest in their products.

So now that the secret is out, get to it. Let’s use this avenue as a way to grow spiritually as Christians, and become better bloggers along the way.

Update: More and more publishers make book review blogging easy.